Communications Strategist · Amman, Jordan

Hamza Rifai

Strategy Runs Deeper Here

Communication specialist and brand architect who believes every word should earn its place. Bridging vision, voice, and value across audiences — at the intersection of storytelling and strategy.

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Hamza Rifai
01

Experience

Oct 2024 — Present

King Hussein Foundation

Senior Media & Communication Specialist

  • Architect and drive enterprise-wide communication strategies aligned with organizational vision and long-term mission
  • Conduct comprehensive audits of communication frameworks, enforcing brand integrity and narrative consistency across all outputs
  • Spearhead high-value media relations and cultivate strategic partnerships that amplify institutional visibility and influence
  • Author flagship publications including executive narratives, impact reports, and board-level proposals
  • Lead the end-to-end production of the annual report, translating organizational milestones into compelling stakeholder communication
  • Direct procurement processes including RFPs and TORs, and chair Technical Evaluation Committees to ensure strategic and financial compliance
  • Oversee communication budgets, driving accountability and alignment with organizational financial governance

Oct 2022 — Oct 2024

Ivy Hygiene Solutions

Head of Branding & Communications

  • Conceptualized and executed a full-scale brand transformation, repositioning the company across regional markets
  • Directed integrated corporate communications and CSR strategies, elevating brand equity and stakeholder trust
  • Designed and led dual-market strategies across B2B and B2C segments, tailoring messaging for diverse audiences and verticals
  • Forged and managed high-impact strategic partnerships, expanding the organization's commercial footprint
  • Unified cross-functional teams across marketing, sales, and operations under a single strategic communication vision
  • Governed marketing and communications budgets with rigorous financial oversight and performance-driven allocation

Apr 2022 — Oct 2022

Sharx Marketing Agency

Integrated Marketing Executive

  • Coordinated integrated marketing campaigns across digital and traditional channels, supporting cohesive brand storytelling at every touchpoint
  • Contributed to brand positioning efforts by synthesizing data-driven insights and translating them into actionable campaign recommendations
  • Supported client relations and assisted in end-to-end campaign coordination from brief through to delivery

Oct 2019 — May 2020

Memac Ogilvy

Graphic Design Intern

  • Produced high-quality marketing materials under the creative direction of one of the world's most respected agencies, maintaining rigorous brand standards
  • Partnered with senior creative teams to develop visually compelling narratives that reinforced brand identity across campaigns
  • Contributed to the Arab Bank creative team, supporting the development of branded content and visual communication materials
02

Core Competencies

Strategic Communications & Narrative Architecture
Media & Public Relations
Online & Offline Marketing Campaigns
RFPs, TOR Development & Proposal Writing
Qualitative Market Research
Internal & External Communications
Corporate Social Responsibility (CSR)
Content Strategy & Editorial Oversight
Partnerships & Project Management
B2B & B2C Marketing Strategies

Technical Stack

Microsoft Suite Adobe Creative Suite Meta Business Suite Data Analytics & Reporting Project & Delivery Management
03

Education & Recognition

Education

German Jordanian University

BA in Design & Visual Communication

Exchange Program — Mainz Hochschule, Germany

New English School

IGCSE Advanced Level

Certifications

PMP Course · 35 Contact Hours

Nell Program Academy, Amman · 2026

ISO-certified program; accredited by the Ministry of Labor, the Ministry of Education, and Cambridge Training College (CTC), London

Accreditation & Quality Assurance Commission Certificate

Recognition

Guest Speaker at Princess Sumaya University

Princess Sumaya University for Technology

Guest Speaker — Communication Skills Course

August 2025 · Recognized for expertise in visual communication and storytelling

Languages

Arabic Native
English C2 — Mastery
German B1 — Intermediate
04

Work Samples

Annual Report 2025

King Hussein Foundation

Annual Report 2025

End-to-end production of KHF's flagship annual report — translating organizational impact into a compelling stakeholder narrative.

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Annual Report 2024

King Hussein Foundation

Annual Report 2024

Strategic communication and editorial oversight of KHF's 2024 annual report, reflecting vision, milestones, and institutional impact.

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Let's Connect

Make your
move.

Open to Communications & Marketing Strategist opportunities.

Email hamzehrif@gmail.com LinkedIn linkedin.com/in/hamzarifai Location Amman, Jordan