Communications Strategist · Amman, Jordan

Hamza Rifai

Where Strategy Meets Storytelling

Communication specialist and brand architect who believes every word should earn its place. Bridging vision, voice, and value across audiences — at the intersection of storytelling and strategy.

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Experience

Oct 2024 — Present

King Hussein Foundation

Senior Media & Communication Specialist

  • Develop and implement strategic communication plans aligned with organizational mission
  • Audit communication policies and outputs to ensure cohesive tone and consistency
  • Oversee media relations and foster key partnerships to enhance brand visibility
  • Craft press releases, reports, proposals, and high-impact narratives
  • Lead the production of the annual report reflecting vision and impact
  • Lead RFPs, TORs, and serve on Technical Evaluation Committees
  • Manage communication-related budgets and ensure financial compliance

Oct 2022 — Oct 2024

Ivy Hygiene Solutions

Head of Branding & Communications

  • Led comprehensive brand transformation initiatives
  • Directed branding, corporate communications, and CSR programs
  • Led B2B and B2C marketing strategies aligned with different markets
  • Negotiated and secured strategic partnerships
  • Led cross-functional teams to align marketing, sales, and operations
  • Managed marketing and communications budgets with efficient cost control

Apr 2022 — Oct 2022

Sharx Marketing Agency

Integrated Marketing Executive

  • Spearheaded integrated marketing campaigns across digital and traditional media
  • Strengthened brand positioning through data-driven insights
  • Managed client relations and campaign execution

Oct 2019 — May 2020

Memac Ogilvy

Graphic Design Intern

  • Designed marketing materials ensuring brand consistency
  • Collaborated with creative teams to enhance visual storytelling
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Core Competencies

Strategic Communications & Narrative Architecture
Media & Public Relations
Online & Offline Marketing Campaigns
RFPs, TOR Development & Proposal Writing
Qualitative Market Research
Internal & External Communications
Corporate Social Responsibility (CSR)
Content Strategy & Editorial Oversight
Partnerships & Project Management
B2B & B2C Marketing Strategies

Technical Stack

Microsoft Office Adobe Creative Suite Meta Business Suite Data Analytics & Reporting Project & Delivery Management
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Education & Recognition

Education

German Jordanian University

BA in Design & Visual Communication

Exchange Program — Mainz Hochschule, Germany

New English School

IGCSE Advanced Level

Recognition

Princess Sumaya University for Technology

Guest Speaker — Communication Skills Course

August 2025 · Recognized for expertise in visual communication and storytelling

Languages

Arabic Native
English C2 — Mastery
German B1 — Intermediate

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